What the heck is Cloverfield?

In the grand tradition that is my geek hood, a new obsession has started and its all because of Geek Demi-god JJ Abrams.

He of Alias, LOST, and Mission Impossible 3 (as well as Felicity) fame, already has me hooked on anything his name is attached to. He is bringing the next big Star Trek movie to the screen as a "reboot" of sorts going back to a time when Kirk, Spock, McCoy, Scottie, and Uhura are all wet behind the ears cadets at Starfleet command (we think?).

Now he comes along and creates a buzz about Cloverfield. By the way, that's not the movies real name, that's just the address of his production office. And don't believe most of what you might read on the Interwebs... most of it is fake... or is it?

The fan hype started over at Ain't It Cool News a couple of weeks ago when they posted some information on a mysterious movie that was attached to Mr. Abrams. Some web sites had popped up and were initially thought to be part of the game that was going to unfold. Unfortunately, the sites were cool, but not part of the fun. JJ sent a letter to the Ain't It Cool site breaking the news but also pointing fans to a legit site. 1-18-08.com came on line with a single picture that you could move around... then more followed... And then Transformers came out.

What does Transformers have to do with Cloverfield? Just a trailer... with no movie title... lots of hand-held digital video camera footage... and one hell of a big explosion, a roar, flaming wreckage... and the head of the Statue of Liberty rolling down a city street!

Closer examination of the trailer revealed s geek tidbit. One of the people in the footage was wearing a Slusho t-shirt. For the uninitiated, Slusho is a beverage like Icee that was part of the second episode of Alias. Sidney's trainer, Vaughn, was briefing her and offers her a Slusho at a convenience store. One little scene in a canceled spy show and two seconds in a un-named movie trailer caused fandom to go searching and they found an official Slusho web site. Lots to see and read there, and, if you are as geek as I am, Slusho shirts to be bought.

Then the San Diego Comic Con hit and things started getting crazy. Abrams was there and he released some posters about the movie... but still no name... and that it was a monster movie the likes of which we haven't seen before. This is not Godzilla, this is not Voltron, this is going to be something different entirely.

So, if you have the geek gene flowing through your veins, go see if you can discover the secrets behind Cloverfield.

I'll keep you posted on what I find but in the meantime you can check out Cloverfield Clues and a 1-18-08 blog for set photos, videos, and other links.

p.s. If you go to the official 1-18-08 site, try shaking the photos!

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